Topics For Home Owners, Buyers & Sellers
Are you thinking of selling your home? What are some of the topics you might discuss with your Realtor?
- Market Statistics
- What needs to be done to get the home sold
- Marketing Plan
I asked this question in a recent Team Meeting at Keller Williams Realty St. Pete with Marcus Martin from Showhomes. It is funny because we focus on the sellers needs and the seller usually wants to discuss the points above. Who/what should be the primary focus? THE BUYER! What does the buyer want? How much will the buyer be willing to pay? What is going to attrack a buyer?
If we alter our way of thinking and ask ourselves these questions when listing a home for sale, we might have a more successful sales experience. Ultimately the buyer does not care what the seller needs/wants out of the house. And for that matter, neither does the appraiser or lender.
Staging companies, such as Showhomes, understands what attracts buyers!
Staging is an increasingly important component as shown below from KW Research. Even with all of the commonly accepted advantages of staging, only about 1 in 3 sellers stage their home.
- The average increase in list-to-sell in stages homes: 1.07%
- The average cost of staging: $250
- Potential benefit based on a $200,000 home: $3150
The Internet is one of the main sources of information buyers use during the home search process, and staging is key to showing the home at its best online.
Rooms that sellers stage most often:
- Living Room: 73%
- Kitchen: 64%
- Master Bedroom: 58%
- Dining Room: 49%
- Master Bath: 45%
- All Rooms: 37%
- Office: 16%
The cost of staging is minimal compared to the benefits: more showings and ultimately a higher percentage of asking price.
Some companies like Showhomes, actually offers ‘home managers’. This unique twist to traditional staging gives the home life and takes the stress off the seller of having a vacant home. Another great benefit is that the home is always in show ready condition for all your buyers!
The benefits are many! If you are thinking of selling your home talk to a Realtor to find out what you can do to attract more buyers to your property!