Jump Start 2012!

If you are looking to Jump Start your real estate sales business in 2012 – this is the place to be! Check out all that Keller Williams St. Pete Realty has available to guide you towards sales success.

We are starting with an innovative 20 steps program to teach you the ins and outs of this real estate business. This industry is no longer for those who just want to sell a house. We are changing the industry through education and training to help you be a Professional with a Business worth owning!

For more information about the sales training programs we have available at Keller Williams Realty in St. Petersburg and the Tampa Bay area of Florida, contact Rachel Sartain, Broker, at 727 894 1600


KW Outpacing the Competition!

Dear KW Realtors!


According to the REALTRENDS Housing Market report:

Market in units up 8.6%

KW in units up 22.8%

Once again for the month of November we have out produced the market by 14.2%


You are taking hold of this market and taking control. Great Job!

Keep up the Great Work and Rock out 2011 on into 2012!

If you are looking to Buy, Sell or Invest in Real Estate – a Keller Williams Realtor is the only way to go! Call our office today at 727 894 1600 to find a Professional who can help you in your real estate needs. www.KWHotspot.com


Welcome Chris Hounchell

ST. PETERSBURG, FL – December 19, 2011 – One of the Tampa Bay area’s top Real Estate Broker-Associates has joined Keller Williams Realty, and is forecasted to dominate the local real estate market in the years ahead.

Chris Hounchell, of Chris Hounchell & Associates, has joined the Downtown St. Petersburg office, and brings to the organization an impressive range of professional experience, entrepreneurial spirit and intense work ethic. Chris consistently ranks in the Top 100 among all real estate agents and teams in the County, and has been a multi-million dollar producer in the Florida real estate market for many years.

“We are thrilled about the opportunity to utilize the Keller Williams platform to deliver unparalleled service to our customers,” said Chris Hounchell, Team Lead of Chris Hounchell & Associates. “Fundamentally, Keller Williams provides us the transparency, infrastructure, leadership and training needed to enhance our ability to differentiate our team from the competition.”

“We are excited to welcome Chris to the Keller Williams Realty family,” says Rachel Sartain, Team Leader and Broker of the 80 agent office in St. Petersburg. “This company succeeds through its people, and having Chris on our team is a huge win for us. We are excited to help him launch his real estate business to the next level.”

Keller Williams Realty, Inc., is the second-largest real estate franchise in the United States, and was founded in 1983 in Austin, Texas. Keller Williams is also one of the nations fastest growing independently owned and operated real estate group franchisees, with over 700 offices and more than 80,000 associates.

Chris’s team will operate from offices located throughout the Tampa Bay area, and will be headquartered at the Downtown St. Petersburg office located at 111 2nd Ave NE. Suite 400, St. Petersburg, FL. 33701. If you would like to speak with Chris Hounchell to find out how he can help you buy, sell or invest in the Tampa Bay area please contact him at chris@chrishounchell.com or 727-642-9107.

To find out more information about Keller Williams Realty, please contact Rachel Sartain at 727 894 1600.



Most Influential in Real Estate

Congratulations Gary Keller, Cary Sylvester, Ben Kinney and Sue Adler, all with Keller Williams Realty International,  for making the Inman News 100 Most Influential list!

The Inman 100 report, an annual list of the Most Influential  Real Estate Leaders, recognizes those who embody leadership, ingenuity,  strength, conviction, power, persistence, perseverance and progress — their  voices and actions can move the industry toward change.

They include the industry’s brain trust, power brokers and  deal makers, and those outside the industry who impact the business of buying  and selling homes.

Inman News accepted and reviewed hundreds of reader  nominations via an open, online nominations process that concluded in early  November. An Inman News in-house review and selection process, led by the Inman  News editorial department, considered reader-selected nominees and also  suggested additional individuals worthy of consideration. Read more on Inman News

Sue Adler

CEO Sue Adler Team, Keller Williams Realty

The prolific Sue Adler, who heads a Keller Williams office in Short Hills, N.J., has more than 25 years of real estate-selling experience. In December 2011, her co-founded conference, Hear it Direct, a full-day event designed for real estate professionals to hear consumers’ needs, complaints and desires directly, had its inaugural meeting. Adler has been the No. 1 Keller Williams agent in New Jersey for six years running, and in 2011 her team reached nearly $75 million in sales, averaging a sold house once almost every three days. She’s also a partner in the Keller Williams Short Hills, Summit, Chatham and Livingston offices.

Gary Keller

Co-founder and chairman of the board Keller Williams Realty

Gary Keller co-founded Keller Williams in Austin, Texas, in 1983. The franchise company now has more than 80,000 real estate agents in about 690 offices across the United States and Canada. He has released three books, “The Millionaire Real Estate Agent,” “The Millionaire Real Estate Investor,” and “Shift: How Top Real Estate Agents Tackle Tough Times.”

Ben Kinney

CEO and president Home4Investment

Ben Kinney founded the Home4Investment real estate team in Bellingham, Washington after achieving success in marketing homes and helping buyers with his extensive knowledge of computers, websites, and aggressive search engine strategies. Now his real estate team ranges from the state of Washington to the Canadian border. He often speaks nationally to real estate agents looking for an extra edge and is featured in multiple publications including RIS Media’s “Power Team Report” and Realtor Magazine’s “30 under 30.”

Cary Sylvester

Executive director of technology Keller Williams Realty International

Cary Sylvester, executive director of technology for Keller Williams Realty International, is responsible for the strategic vision for the massive franchise company’s software platform. Early in 2011 the Austin, Texas-based franchise — in partnership with Market Leader and DotLoop — rolled out a platform called eEdge that includes transaction management services and online documents and signing. Speaking at the July 2011 Real Estate Connect conference in San Francisco, Sylvester urged offices to “go paperless” to free agents up to provide what’s most important: better customer service and more “time to be that relationship-builder in … the business of real estate.” The eEdge platform was recognized by Inman News in its annual Innovator Awards this year as the Most Innovative Real Estate Website or Service in real estate.

3 month countdown

Family Reunion 2012 is a little less than 3 months away, which means that now is the time to register! I wouldn’t want anyone to miss the incredible opportunity to attend Family Reunion simply because they didn’t have the money to attend. And so, I am glad to tell you that the Family Reunion team has brought back the three-month payment plan to make sure that you’ll join us in Orlando in 2012!

Your registration will be split into three easy payments – but hurry, you must be signed up for it by Nov. 30. Just visit this page download the form and sign up for the payment plan before it’s too late!

By using the payment plan, you will also be able to attend the special session with Gary Keller, exclusive to people who register before Dec. 15. He will be sharing insight from his new book “The One Thing” that will bring your business to a whole new level so you don’t want to miss this!

Remember, investing in your business is always a wise investment – don’t wait!

KW Convention around the corner

Family Reunion is Keller Williams Realty’s annual Convention. Come to Real Estate College

I would love for you to be my guest!     Let me know if you’d like me to reserve your spot!You will not find a convention with more information and more Realtors sharing information at a high level! This is the Realtor Training event of the year!

Find out more by contacting Keller Williams Realty St. Pete

Rachel Sartain


727 894 1600

Associate Leadership Council

Careers Worth Having, Businesses Worth Owning and Lives Worth Living

Created as a grand experiment, based on Gary Keller’s conviction that if the company focused its resources on building its agents, the agents in turn would build the company beyond all expectations, Keller Williams Realty has reshaped the North American real estate industry landscape. Today, Keller Williams Realty stands as the second largest real estate franchise company in the United States, with more than 79,000 associates and nearly 700 market centers throughout North America.

The Keller Williams perspective is that real estate is a local business driven by individual associates and their presence within their communities. It’s a perspective that stems from Gary Keller’s deep conviction that the agent, not the company is the brand, and that the company’s primary role is to help agents to build their own brand and grow their own businesses – beyond simply selling real estate.

The Associate Leadership Council exemplifies this belief!  These associates are the primary reason for the success of any Keller Williams Realty office. So I would first of all like to thank our 2011 Associate Leadership Council. Your hardwork and commitment to grow your business and this office has really paid off! We are the #1 Keller Williams Office in Pinellas County and that is because YOU are succeeding at a high level! YOUR average days on market is only 67 because YOU are taking listings and pricing them right and getting them sold. Your competition is way behind the mark!

Thank you to our gracious ALC who continue to support each of us and help us have the BEST real estate office in TOWN!

It is with great pleasure that I am announcing the 2012 Associate Leadership Council for Keller Williams Realty St. Pete.

These associates have committed to helping us grow our office and their business by focusing on Growth, Production, Profitability and Culture. They were asked to join the 2012 based on Sales Production and Performance in the office.

It is truly and honor & a privilege to hold a seat on the Associate Leadership Council. This panel of Realtors represents each of our office associates and they help us build the BEST office in Tampa Bay!

Kathy Stange

Catherine Bostian

Sonny Hotchkiss

Linda Snow

Nadine Appelt

Lola Walker

Steve Capen

Laney Pitt

Heather Breckenridge

Jeff Joyner

Karen Lucas

Our 2 ALC Liaisons are Estelia Mesimer and Lori Famiglietti

Our 2012 Committee Chairs are as follows

  • Finance Committee: Jim McConnell
  • Marketing and PR: Eve Sawicki
  • Growth and Productivity: Dana Bickford
  • KW Cares: Mooshi Chapel

Congratulations Everyone!

We out-shine all the rest

The proof is in the numbers! Keller Williams Realty St. Petersburg was the #1 KW office in all of Pinellas County for the month of November!

Our average Days on Market (DOM) to get our listings sold was only 67 days! That is about 4-8 weeks less time to sell a home than our competititors!

Congratulations to our realtors who ranked in the top 10% of all of Pinellas County so far this year according to the Pinellas Realtor Organization. Here is who ranked and where

#34 Lori Famiglietti

#43 Estelia Mesimer

#68 Steve Capen

#90 Scott Samuels

#93 Chris Hounchell

#97 Jeff Joyner

#168 Nadine Appelt

#183 John Mullaney

#189 Lonnie and Jennifer Orns

#195 Laney Pitt

#218 Kathy Stange

#236 Linda Snow

#295 Lori M Brown



Control your income in this market

Lead Generating is an active Prospecting

It is the only activity you can do in the real estate business to predict your success.

Lead Generating does not mean Cold Calling. Here are other ways that you can successful prospect and build your business:

Hold an Open House

Networking events

Call your friends and family

Knock on Doors

Internet – zillow & trulia

Social Media

Farm a neighborhood

Meet local business owners

there are many ways to prospect but there is only one way to drive business – Lead Generate.

We are committed to lead generating in our KW St. Pete office every morning from 9-11. We hope to see you here driving your business success.

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