Luxury Homes in St. Petersburg


Keller Williams Realty Continues to Grow in Luxury Homes Market

Luxury Homes Division Stakes a Claim in St. Peterburg, Florida

ST. PETERSBURG, FL  (Feb 23, 2011) — Keller Williams Realty St. Petersburg has announced that it has added agents to facilitate the Luxury Homes arm of its business. Dedicated to serving the high-end home market, the members-only Luxury Homes division of Keller Williams Realty offers eligible associates extensive training and a luxury home designation.

Broker and Team Leader, Rachel Sartain, stated “We are excited to launch the Luxury Homes division in our St. Petersburg Market Center to meet the needs of our affluent community.  This division is an exclusive, elite and sophisticated group of real estate consultants raising the bar for service in upper-tier homes market.”

“As Luxury Home consultants in our local real estate market, Lori Famiglietti and Estelia Mesimer possess the highest level of expertise, connections and marketing resources to assist them in serving affluent buyers and seller at the highest level,” added Sartain.

The Keller Williams Realty division is spearheaded by Dee Shultz, a long time leader in the luxury homes market in Austin, Texas.  She says that this program allows more KW associates to address the special needs of the luxury homes market across North America. “When you look at the luxury homes market – it’s been more stable than the real estate market as a whole. Understanding this and the needs of our clients in the high-end market, we have developed a network of unparalleled experts with an expansive global reach and exceptional marketing strategies,” says Shultz.

The educational requirements for our Luxury Home consultants are provided by industry heavyweight, The Institute for Luxury HomeMarketing as part of a continuing partnership between The Institute and Keller Williams Realty.

“We know that when we listen to what our agents need, we develop the right product for them,” saysMary Tennant, president and COO of Keller Williams Realty, Inc. “This program was built by our agents, for our agents to serve the need of our Luxury community. As an agent-centric company, we wouldn’t do it any other way.”

Since the program made its official debut in late 2007, KW Luxury Home Consultants and their clients have been introduced to new branding and marketing materials, an international Web presence ( and a highly-successful agent-to-agent referral system, as well as strategic advertising opportunities in targeted print publications.

Adds Shultz: “We know that this program provides greater visibility for our luxury listings, a strong support system for our agents currently servicing affluent clients, and a firm foundation for growth to our associates who are looking to key into the market. It’s a win-win for everyone.”



About Keller Williams Realty Inc.:

Founded in 1983, Keller Williams Realty Inc. is the second-largest real estate franchise operation in the United States. The company, which began franchising in 1990, has an agent-centric culture that emphasizes access to leading-edge education and promotes an economic model that rewards associates as stakeholders and partners. For more information, visit Keller Williams Realty online at (


Tax Cut Continuation Act



As part of the extension of the Payroll Tax Credit, Congress has passed the Tax Cut

Continuation Act of 2011.

As part of the Act, the Federal Housing Finance Agency FHFA is directing Fannie and

Freddie to increase their guarantee fee by 10bps

(basis points) starting 4/1/12. As you

can guess, this additional guarantee fee will be passed on to borrowers on their new

mortgage. While you may think 10bps is no big deal, the truth is that 10bps is much

more likely to result in a 20bps adjustment when the market is done with it.

It is expected that the 10bps guarantee fee will be accounted for in a 2:1 ratio. In other

words, the 10bps guarantee fee will likely be accounted for in the form of an additional

20bps. This will likely cost your clients an additional .125% in rates in most cases.

While this additional guarantee fee will apply with executions to the agencies as of April

1, 2012, don’t expect your investors to wait till then to pass it on.


Provided to you courtesy of:

Dave Ansel Phone: 727.560.1433

Sr. Loan Originator Fax: 727.395.9165

NMLS#15953 / FL#LO10550

111 2nd Ave NE

St. Petersburg, FL 33701

Come find out what we are about

On March 6, 2012 from 4:00 – 7:00 our Keller Williams Realty St. Petersburg office will host a Business Building Open House. The purpose of this event is to introduce Realtors and business professionals within our St. Pete community to the award winning business training and cutting edge technology that KWRI offers each of our associates. These tools and systems have been proven to help Realtors build successful business in any market conditions!

Please mark your calendar and plan to come by to find out about a few of our great programs and services such as:

  • Keller Williams Realty – Worldwide growth
  • Keller Williams Luxury Home International
  • KW Commercial
  • Residential sales with specialties in Bank-owned and Short Sales
  • Business coaching on a national level and in-house
  • Training programs such as BOLD and Ignite
  • Cutting edge Technology suites for lead capture, cultivation, and management
  • KW Cares for our associates in need
  • Associate Leadership Council that drives the market center
  • Open Book Company that believes 10 heads are better than one and together everyone succeeds
  • Leadership (instead of management) that supports our associates to reach their individual goals

This Open House is intended for any of the following:

Newly licensed Sales Associates

Experienced Realtors unhappy with their current level of production

Top Performers wanting to take thier business to the next level


We are also hiring:

Buyer’s Agents

Showing assisstants

Aministrative Assistants

Listing Specialsist

Marketing Admin

To register for this event, please visit our eventbrite page

It is time to find out what Keller Williams Realty really has to offer you and your business. What’s stopping you?


For additional information or a private business consultation, please contact Rachel Sartain at 727 894 1600

KW Convention

Vision speech from Keller Williams Family Reunion Feb 12, 2012

Gary Keller and Jay Papasan

The numbers that drive real estate

  • Home sales
  • Home prices
  • Inventory
  • Mortgage rates
  • Affordability

Home sales activity has increased 1.7% in 2011 yet home prices in 2011 contracted again by 3.9%. The median sales price remain at the lowest level since 2003. Historical appreciation rate for long term is 4%

Is this a good time to buy? Depends. What is your purpose of buying?

Inventory as a country is at 8.3 months supply.

Mortgage rates continue to decrease with 30 year rate at 3.7%, which is the lowest in history! How much lower can it go?

1% in interest rate increase equals 10% drop in home price as far as house payment is concerned.

From 2007 to today, the price of construction has decreased 17%

Affordability of the housing market is the lowest in HISTORY! Homes are the most affordable in the United States than they have been since numbers have been recorded.

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