Luxury Homes in St. Petersburg

NEWS RELEASE

Keller Williams Realty Continues to Grow in Luxury Homes Market

Luxury Homes Division Stakes a Claim in St. Peterburg, Florida

ST. PETERSBURG, FL  (Feb 23, 2011) — Keller Williams Realty St. Petersburg has announced that it has added agents to facilitate the Luxury Homes arm of its business. Dedicated to serving the high-end home market, the members-only Luxury Homes division of Keller Williams Realty offers eligible associates extensive training and a luxury home designation.

Broker and Team Leader, Rachel Sartain, stated “We are excited to launch the Luxury Homes division in our St. Petersburg Market Center to meet the needs of our affluent community.  This division is an exclusive, elite and sophisticated group of real estate consultants raising the bar for service in upper-tier homes market.”

“As Luxury Home consultants in our local real estate market, Lori Famiglietti and Estelia Mesimer possess the highest level of expertise, connections and marketing resources to assist them in serving affluent buyers and seller at the highest level,” added Sartain.

The Keller Williams Realty division is spearheaded by Dee Shultz, a long time leader in the luxury homes market in Austin, Texas.  She says that this program allows more KW associates to address the special needs of the luxury homes market across North America. “When you look at the luxury homes market – it’s been more stable than the real estate market as a whole. Understanding this and the needs of our clients in the high-end market, we have developed a network of unparalleled experts with an expansive global reach and exceptional marketing strategies,” says Shultz.

The educational requirements for our Luxury Home consultants are provided by industry heavyweight, The Institute for Luxury HomeMarketing as part of a continuing partnership between The Institute and Keller Williams Realty.

“We know that when we listen to what our agents need, we develop the right product for them,” saysMary Tennant, president and COO of Keller Williams Realty, Inc. “This program was built by our agents, for our agents to serve the need of our Luxury community. As an agent-centric company, we wouldn’t do it any other way.”

Since the program made its official debut in late 2007, KW Luxury Home Consultants and their clients have been introduced to new branding and marketing materials, an international Web presence (www.kwluxuryhomes.com) and a highly-successful agent-to-agent referral system, as well as strategic advertising opportunities in targeted print publications.

Adds Shultz: “We know that this program provides greater visibility for our luxury listings, a strong support system for our agents currently servicing affluent clients, and a firm foundation for growth to our associates who are looking to key into the market. It’s a win-win for everyone.”

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About Keller Williams Realty Inc.:

Founded in 1983, Keller Williams Realty Inc. is the second-largest real estate franchise operation in the United States. The company, which began franchising in 1990, has an agent-centric culture that emphasizes access to leading-edge education and promotes an economic model that rewards associates as stakeholders and partners. For more information, visit Keller Williams Realty online at (www.kw.com).