How Keller Williams Realty St. Pete Helps Their Realtors Stay Ahead of the Curve

Kim VanHerwynen, a Realtor with Keller Williams Realty St. Pete, has completed her Certified Luxury Home Marketing Specialist (CLHMS) designation. During her three years with Keller Williams Realty St. Pete she has fallen in love with the thrill of the business and the luxury home market.

VanHerwynen obtained the certification as a requirement of KW Luxury Homes, a division of Keller Williams Realty. The certification includes brand positioning, marketing materials and helps Realtors create a custom marketing plan for each property. VanHerwynen is also awaiting the arrival of her award for her GUILD recognition, which states that she has documented performance in the million dollar luxury home market.

“I highly recommend the course to any agent,” said Kim, . “The benefits of this certification are too large to surpass that will help any and every agent better connect and understand their clients.”

According to the CLHMS website, Realtors obtain this prestigious certification by being a member with good standing within the institute and close three residential transactions in the top 10 percent of the local market. The certification helps Realtors differentiate and market their listings while telling the unique story of the each home.

CLHMS helps Realtors achieve the goals they personally set and work to achieve the best results for both buyer and seller. The CLHMS certification provides buyers and sellers within the luxury home market the reassurance that they have the best person for the stressful job of either buying or selling a home. The certification helps Realtors through multiple channels – with marketing, specifically branding, networking with other agents who may have the dream property for the buyer and attract the clientele that may be looking to acquire something new and different.


About Keller Williams Realty St. Pete

Keller Williams Realty St. Pete is a large real estate agency located off Beach Drive with 260 active Realtors. Keller Williams Realty St. Pete offers many beneficial classes and helps its agents obtain their personal goals through its educational resources and challenging the agents to step outside of their comfort zone. Classes such as Bold help expand an agents’ comfort zone to help them see and envision their own success.

Keller Williams Realty regularly outperforms the industry professionals. During April 2017, Keller Williams Realty St. Pete outperformed the industry by 55 percent in the number of units sold and surpassed the market by 54 percent of listings sold.

For more information about Keller Williams St. Pete, please contact Rachel Sartain, Managing Broker and Team Leader at 727-894-1600 or visit

For more information about Kim, please contact her at 201-978-6805.


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