The Keller Williams Difference

Keller Williams Realty is an international real estate agency that trains, coaches and encourages its Realtors to treat themselves as business owners. The company assists its Realtors be a successful business owners by employing an exemplary leadership team that has established smart business practices for its agents to follow.

Keller Williams Realty St. Pete hosts daily Power Ups and weekly sales meetings that allow Realtors to offer and gain insights from others that help their businesses.

Office activities such as daily Power Up and weekly sales meetings help Realtors within the office hear and bounce ideas and business experiences off of other agents to assist with their business. The company believes that Realtors will thrive in a productivity-based environment. The Keller Williams market center is not just an office. It houses a full Keller Williams University, training staff, leadership team, administrative support and serves as a place for associates to use as a base of operation.

“I have the freedom to run my own business, Yes-Homes, yet the support of a very knowledgeable broker with global exposure for my listings,” said Rhonda Sanderford, Broker Associate, Graduate Realtor Institute (GRI), Certified Residential Specialist (CRS) and Luxury Home Marketing Specialist (LHMS) certified Realtor with Keller Williams Realty St. Pete.

The culture of Keller Williams is one that puts faith and family before business and believes that business must be able to support the family and life its agents want to live. After attending one of the most prestigious and eye-opening trainings the company provides, BOLD, agents came to the realization there is more to life than just to support one’s family.

“You are your own business,” said Rachel Tenpenny Sartain, Team Leader and MAPS Coach at Keller Williams Realty St. Pete. “At Keller Williams Realty, the customer is the Realtor and it is our job to supply our customers with the industry’s best training, knowledge, technology and tools so they can deliver the best service to their customers – the buyers and sellers.”

Keller Williams is an “interdependent” company with a philosophy that its associates are uniquely positioned, both as the company’s customer and as its partner. Together, the company and associates have one goal: to build businesses worth owning, careers worth having and lives worth living.


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