Real Estate Agents on the Rise: Jeff Fusco, Rob McGuire, & Kyle Sasser

If you put the best real estate agents in the world into one room and ask them what they did to become successful, you’d probably get a lot of different answers. Some get lucky, some have an unending stream of contacts that are ready to buy and sell, and then some just work hard. But no matter the reason, there were some systems and models that they followed that ultimately led to their success. The following agents did just that by taking advantage of our training program Ignite, teaming up with a mentor, and joining weekly accountability groups. Jeff Fusco, Rob McGuire, and Kyle Sasser have proven that they are committed to their business and are now agents on the rise within Keller Williams Realty St. Pete.

Follow Their Lead

Step 1: Graduate from Ignite Training

            Keller Williams has taken the lead in the industry with real estate training courses, especially with Ignite, the comprehensive training course for KW agents. The Ignite course has a single objective: to propel both newly licensed and experienced Keller Williams real estate agents into immediate production. To achieve this goal our productivity coach, Stephanie Wilson, teaches this course through role play exercises, a weekly tracking system, and powerful real estate scripts. The goal for each ignite student is to write 3 offers within the four-week course.

Step 2: Find A Mentor

For many real estate agents, having—or being—a mentor is a natural step in building a blockbuster career. Learning the business from a book or a course just doesn’t cut it. Formalized mentorship programs are a huge part of the culture at Keller Williams. This program offers personal guidance to launching agents, enhances their learning experience, builds their confidence and establishes them in their career. It develops “best practices” that promote a professional image, reduce broker/agent or transactional liability and increase the confidence of the agent.  When asked what was the most crucial step in launching their real estate businesses, Jeff, Rob and Kyle all attributed it to their mentors. Their mentors helped walk them through every step of the process and were constantly available to answer any questions they had. If you have interest in joining the mentorship program or becoming a mentor yourself please ask your Productivity Coach or Team Leader for more information. Thank you to Laura Marie, Danielle & Jay Ratwani, and Eve Sawicki for stepping up and becoming mentors for these agents.

Step 3: Join an Accountability Group

Accountability Group: a small group united around everyone achieving a common goal. Within Keller Williams Realty St. Pete there are various accountability groups for agents searching to hit different goals. An accountability partner is a business peer who helps you grow your company by offering guidance and by holding you to your commitments. While it’s similar to a mentor relationship, both partners work on bettering their businesses with the feedback and support of each other. Real estate agents who are committed to meeting weekly with their accountability group not only hit their goals, but quickly exceed them.











When it comes to real estate websites, looks matter. Learn how to take control of your online presence.

Take Control of Your Online Presence

placester five

Marketing yourself on the web should be simple. Your Keller Williams website powered by Placester makes it easy to build, grow, and manage your real estate business online, so you can focus on delighting your clients.

When it comes to real estate websites, looks matter. Keller Williams website designs are built to showcase your properties and professionalism while providing an intuitive, user-friendly browsing experience. Join Kim Hernandez who has taken our templated placester website and transformed it into a beautiful and customized lead generating site (Check it out at ). Kim will walk you step-by-step on how to help transform your KW placester site into a useable resource that is unique to you and your professional brand.

Learn how to make your KW website your own!

  • Adjust your color scheme
  • Upload photos
  • Add your company logo
  • Tailor your menus and pages to fit your brand


How to use your Placester Website Training (FREE!)

When: Tuesday, April 11th
Time: 2:00 – 3:00pm
Location: KW St. Pete Training Room
Instructor: Kim Hernandez

Address: 111 2nd Ave NE suite 400 St. Petersburg, FL 33701

Agents Who Attended 2 or More of our Market Center’s Training in February Increased Production by 106%

logo newest

Each and every month our Keller Williams Realty St. Pete Market Center utilizes a training tracker tool to record who is showing up to training and how this directly effects their business compared to the agents who have not been in attendance.

Within the month of February 2017, agents who attended 2 or more training compared to agents who attended 1 or less increased their production by 106%! These agents also increased their Gross Commission Income by 24% and their closed units by 40%.

As a company Keller Williams uses this training tracker to help keep agents accountable to consistent learning. Simultaneously, once the data is analyzed, KW can then communicate the results with its associates and find ways to continue improving. We want to ensure each training is valuable and result driven. It is because of tools such as the training tracker that has awarded Keller Williams as the No.1 training organization across all industries worldwide.


Keller Williams has big plans to become a leading technology company!

Over the past five years, Keller Williams has become the world’s largest real estate company with the most powerful community of agents. Over the course of the next five years, Keller Williams will build the simple, smart and scalable technology solution for agents to help consumers pursue their perfect lifestyle.

In today’s consumer-driven digital world, companies must make a decision – disrupt or be disrupted. Keller Williams is no different.

D i s r u p t i o n

As announced by Chris Heller, Keller Williams co-CEO, during Family Reunion’s 2017 State of Your Company Address, Keller Williams has embarked on its next evolution – to become a technology company that provides the real estate platform that our agents’ buyers and sellers prefer.

The Vision

“Real estate is a relationship business and it always will be, but it is absolutely necessary that we create more meaningful experiences for your clients,” said Heller. And that’s where technology comes into play. Keller Williams envisions a world where every one of our agents has ALL the data about their customers, their prospects, and their business in ONE place. This is accomplished through the creation of a single platform that allows agents to effortlessly run their business.

Leading the Charge

Keller Williams Technology Leaders Josh Team, Jonathan Berkowitz and Steve Peterschmidt are leading this charge.

“World-class technology companies need to own their product vision, they can’t rent it. We can’t outsource our road map and vision because no one cares more about what you need to be successful than we do,” said Josh Team, Chief Innovation Officer. “Our observation is the number one challenge an agent faces are the number of independent, disconnected technologies.” Currently, agents must track their customers across over a dozen software products and systems simultaneously.

“As your customers spend more time online, they’ve been taught to expect an on-demand agent. Growing your business in this environment is more complicated and requires more energy than ever before,” noted Team.

To help Keller Williams work through this, Team announced the company’s new Chief Product / Strategy Officer, Jonathan Berkowitz.

Berkowitz was brought to the team to unburden Keller Williams agents from having to make and manage dozens of technology decisions and provide the ultimate alternative – an end-to-end platform that allows them to run their business.

Outside technology companies have seen the same challenge, but they rarely respond properly because the big picture is too complicated for them. “While many chase the promise of an end-to-end solution, it requires commitment to a single experience and cannot be assembled with dozens of parts,” added Berkowitz.

Uncompromising Core Values

To accomplish this, Keller Williams will be focusing on the three core product strategy principles that deliver value to all agents:

1. The only tech worth using is tech that provides beautiful, uncomplicated experiences.

2. Real estate-focused technology will be smart – the more you use it, the more it will accomplish on your behalf.

3. Everyone starts out small; some get big and some get huge. Your tech needs to grow as you do.

Upcoming Product Launches

The Keller Cloud is the key to simplifying an agent’s life. It is the unified platform where agents will log in to both learn and 2

Learn with KWConnect

Keller Williams’ product strategy reflects a continued commitment to training and education. This is reflected in KWConnect, a trusted resource for the many agents who have adopted it. Powered by Keller Williams agents, KWConnect is on its way to becoming the most influential community of real estate professionals in the country. It will only get smarter and become more deeply integrated into the Keller Cloud.

Earn with KWCommand

Key to empowering agents to own and execute their growth plans is KWCommand. A solution that applies the best practices that Gary Keller is developing for MREA 2, KWCommand knows your goals, knows your market, collects data on your customers and helps run every aspect of your business from one location. An agent’s database is their business and this goes far beyond a CRM, which we know doesn’t work.

KW + Facebook

A critical part of any business strategy is social media. With the launch of KWCommand, Keller Williams has teamed up with Facebook to create an opportunity for every agent to get more out of their social media advertising. Using best practices, KWCommand will provide agents with the simplest and most effective toolset to create and place ads on Facebook.


Kelle is Keller artificial intelligence, and Kelle’s objective is to allow every agent inside of Keller Williams to have a smart, connected and powerful partner to help them be more productive. And the best part: Kelle understands and works within the Keller Cloud. Kelle also has “friends,” the first one named OJO, an AI-based technology service agents can choose to leverage in interacting with customers via chat.

Have you ever thought about joining a Real Estate Team or starting one of your own?

An article in Entrepreneur Magazine found the average franchisee earns only $66,000 per year. The real estate team budget model has a grossly different story to tell with 40% annual net profit. The real estate business model is a business with one of the highest returns annually! No wonder it attracts so many entrepreneurs each year.

At Keller Williams Realty, we wrote the book on building the real estate business and we are excited to share an overview of this business model with you.

At this training you will get an overview of the following:

  • Determine if you want to build a real estate team or be part of a team
  • What does it look like to be a single agent and how much income can you expect to earn
  • What are all of the roles in the real estate business model
  • How much money can you expect to make
  • When do you hire someone, who do you hire and how much do you pay them
There are so many career paths within the real estate business and there is only one place you can learn about these roles – Keller Williams Realty
Take this opportunity to understand all of the opportunities in the world of real estate sales.
Join us Thursday, April 13th from 6:00pm – 7:30pm for a Seminar discussing thelogo Roadmap of a Realtor and all of the different roles along the way.

Cost: FREE

Register: HERE


  • Are you or someone you know interested in being part of a team?
  • Are you currently licensed and not achieving the level of success you had hoped?
  • Do you ever wonder what it would be like to be part of a team?
  • Have you thought about building your own real estate team?
You will also learn:
  • Areas of expectations for each role
  • Compensation structures
  • Growth and Learning plans to implement along the way
  • Systems, Models and Tools to help create a solid growth foundation
Come to this Real Estate Career Consulting Seminar! This is the only place you will see the entire model drawn out for you in this simple and easy to comprehend format.


Keller Williams Realty St. Pete Managing Broker/Team Leader Rachel Sartain will discuss the roadmap of the real estate team model and all of the roles within the business. If you are looking to be on a team OR build a team – this is a great event for you to attend.
For more information contact Rachel Sartain at (727)-894-1600


Immediate roles we are looking to fill image
  • Showing Assistants
  • Buyer’s Agents
  • Administrative Assistants
  • Executive Assistants
  • Inside Sales Associates

The results are in: Keller Williams Served 60,796 Families within February 2017!

Keller Williams is forging a path of greater market share & influence. With every agent’s commitment to teamwork, accountability, and strive for abundance Keller Williams is making history within the real estate industry.

This February Keller Williams served a total of 60,796 families which generated $16.9 billion in closed sales volume! When compared to February of 2016, our closed units increased by 9.8% and our closed volume by 15.8%.

image 2

Keller Williams rewards those that partner in the growth of the company which is why in February 2017, KW distributed a total of $7.4 million back to its agents. All around the world we are continuing to grow careers worth having, businesses worth owning, lives worth living, experiences worth giving, and legacies worth leaving.

image 3

To watch full Red Report Video: CLICK HERE

11 Real Estate Agents Graduate from Keller Williams St. Pete Ignite Training Program!

The Next Ignite Class Begins April 3rd Reserve Your Seat Now to Jump Start Your Career in Real Estate!

Keller Williams has taken the lead in the industry with real estate training courses, especially with Ignite, the comprehensive training course for KW agents. The Ignite course has a single objective: to propel both newly licensed and experienced Keller Williams real estate agents into immediate production. To achieve this goal our productivity coach, Stephanie Wilson, teaches this course through role play exercises, a weekly tracking system, and powerful real estate scripts. The goal for each ignite student is to write 3 offers within the four-week course.

With our current Ignite class coming to an end, we are excited to announce 11 agents have successfully graduated from the program! We would like to congratulate each of them for making a commitment to improving their business. By taking the fundamentals that successful agents have already put into practice, they will be at the top of the game. The Ignite real estate training courses are practical, realistic and easy to apply. Ignite builds on the skills you already possess to make lead generation second-nature. To fully grasp and comprehend all the material provided throughout the course, we strongly suggest agents take the course twice. The key to having a steady and successful real estate business involves consistent focused training.
The next Ignite course begins on Monday, April 3rd . If you have not yet taken the course or would like to take advantage of the program for a second time please reach out to Stephanie Wilson to reserve your seat!


Keller Williams hopes the word “Ignite” makes you envision success, sales, profits, lead generation and a successful career. The real estate training courses you find at Keller Williams Realty are truly unparalleled to any other that is available today. Start your career with the fire that drove you to the industry in the first place, and let Ignite guide your path in the right direction.

Stephanie Wilson
Productivity Coach


Create a free website or blog at

Up ↑

%d bloggers like this: